Social Media Explorer Says: OPTIMIZE! In this article on Social Media Explorer, writer Andrea Cook discusses the need to reach customers through a variety of means including search, social, and mobile. Andrea compliments Lee Odden’s modern approach to marketing optimization which is essential to connect customers with brands throughout the different stages of the customer […]
Optimize Pulse: MarketingProfs Interview, Vocus Conference, Social Media Examiner Review, ionSearch Conference Video
Inspiration In Content Marketing MarketingProfs’ Matthew Grant interviewed Lee Odden about Optimize for the Marketing Smarts Podcast. Out of that interview, Matt synthesized a useful collection of tips on how to develop an approach to internet marketing that starts with goal setting, develops a hypothesis, implement, monitor progress and measure success, analyze data and revise, […]
Optimize Pulse: Entrepreneur Magazine Gets “Optimized”, Seth Price Talks Holistic SEO with Odden, SMB Redwood City Preps for Optimize
Entrepreneur Magazine Says to Look to Lee Odden for Increasing Online Visibility Ann Handley the Chief Content Officer of MarketingProfs recently wrote a column entitled “The talk of the town” for Entrepreneur Magazine. In her article Ann advises readers: “For a nuts-and-bolts look at increasing your site’s visibility, dig into the new book Optimize by Lee Odden, CEO […]
Optimize Pulse: BtoB Magazine Features Optimize, Social Media Breakfast Event, Optimize Makes Slideshare Featured List
“Optimize” for Customers Across the Buying Cycle In a recent article published in BtoB Magazine Lee Odden takes a dive into the intersection of SEO, social media, and content marketing. In this post Lee shares some insight into his new book “Optimize” as well as the value an optimized and socialized marketing plan can provide. […]
Optimize Pulse: Econsultancy Gets the Scoop, “Optimize” Makes Top 4 Must Read List, Fan Photos & A Radio Interview
Heather Taylor Editorial Director of Econsultancy Gets the “Scoop” From Author Lee Odden In a recent interview with Econsultancy, Lee Odden shares that his new book “Optimize” was all about the right time, and the right moment. He also shares that writing this book has forced him to organize his thoughts in a different way, […]
Optimize Pulse: Mel Carson & Anna Maria Virzi talk Optimize, Scott Monty & Avinash Kaushik Show Some Twitter Love
Greetings “Optimize” fans! We are very thankful for the outpouring of support for Lee’s (@leeodden) new book over the past month. In this post I have included even more buzz and reviews that our readers were kind enough to share online. Happy reading and thanks for the support. Mel Carson & Lee Odden Discuss the […]
Optimize Pulse: Joe Pulizzi, Ann Handley, and Michael Brito “get” Optimize
In recent weeks we’ve seen so much positive buzz from our fans, followers, and fellow Internet marketersthat it’s been hard to keep up! Thank you again to everyone who has taken the time to share a review or a photo in support of “Optimize”. Kind Words From a Fellow Content Marketer This complementary (and well […]
Optimize Pulse: Andrea Fuller and Elmer Boutin Review Optimize, Photos From Optimize Fans
You’ve been sharing and we’ve been listening. As we find snapshots and kudos for “Optimize” online we would like to recognize those that took the time to either write a review, or shoot a picture of their copy of the book. Optimize Mug Shot Hall of Fame If you would like to be featured on […]