Content has exploded in popularity and in quantity on the web, but is that all you need to succeed? Most companies are realizing that quality and creativity are necessary to stand out from the competition. But maintaining and sustaining quality, creative content over time is one of the top challenges for modern digital marketers. Luckily, Optimize […]
Optimize Pulse: PRSA Optimize 360 Event, Interviews on Marketing Pilgrim & Social Media Examiner
In this edition of Optimize Pulse: the Public Relations Society of America announced an upcoming presentation by Lee Odden, Andy Beal from Marketing Pilgrim shares a Q&A interview with the Optimize author, Odden appears on Michael Stelzner’s Social Media Marketing Podcast, and Optimize fans share their love in tweets. PRSA Announces Optimize 360: An Integrated Approach […]
Speaking Event: SES London Creative Content Marketing
February 2013 marks the 14th annual SES London. This 3 day conference is sure to deliver the best in digital marketing content on topics such as Content Marketing, Search Engine Optimization, Paid Advertising, Analytics, and SoLoMo. It doesn’t matter if you’ve been attending SES for years or are a first time attendee, you are sure […]
Optimize & Lee Odden Speaking Schedule in Q1 2013
Wow, what an amazing 9 months it has been. Optimize has been getting great feedback, reviews and people are buying the book. Companies are also reaching out after reading the book with requests for me to give presentations and workshops which is great too. Writing and marketing a book is like few other endeavors I’ve […]
Speaking Event: SES Chicago – Content, Analytics, & Social Media for Business – #SESCHI
On November 13-15, 2012 Chicago will be buzzing with online marketing tips, tactics, and tools from SES Chicago. The conference is quickly approaching and you can’t afford to miss out on the 3 days of education and practical application that SES Chicago has in store. TopRank Online Marketing CEO Lee Odden (@leeodden) will be speaking […]
Speaking Event: MarketingProfs B2B Marketing Forum – Online Marketing Integration #mpb2b
On October 3rd, 2012 MarketingProfs will host their annual B2B Marketing Forum in Boston, MA. Attendees and speakers from all over the U.S. will be putting their best (B2B) marketing foot forward. TopRank Online Marketing CEO Lee Odden (@leeodden) is kicking off day 2 with a Track Keynote titled “Integrating Content, Search & Social to Optimize the […]
#OptimizeBook Integrated Online Marketing Survey
Thank you to all who signed up to attend the Optimize Minneapolis Book Launch on July 25th at Aria at The Jeune Lune! Congratulations on getting in, because registrations are sold out! We’re expecting an excellent event and are looking forward to meeting you. To help “optimize” your online marketing and communications, we would like […]
Event: Official Launch Party For #OptimizeBook – MSP
We are very excited to announce that on July 25th Digital Marketing and Public Relations professionals from all over the Twin Cities will be coming together to celebrate the official launch of Lee Odden’s new book Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. This event will […]
Speaking Event: Vocus Users Conference Attracting & Engaging More Customers #OptimizeBook
June 8th marks the second of three public appearances TopRank Online Marketing CEO Lee Odden will be making in the month of June. If you are interested in learning how online marketing and public relations have meshed together, and how content related to each industry is discovered, then this conference is a perfect fit for […]
Speaking Event: Social Media Breakfast in Redwood Falls Gets Optimized – #SMBRedwoodArea
I had a great start to the first day of June. It included a road trip, donuts, coffee, and online marketing optimization. This morning Optimize author Lee Odden and I made the trip to Redwood Falls, MN to speak with the marketing savvy people in the area. My Favorite Tweets: @sarahkuglin: I’m not sure if I’ll be […]