A holistic approach to online marketing involves a combination of SEO, social media, and content. When combined, these three concepts create a means for better attracting your targeted prospects, engaging your current customers, and inspiring your audience to share your marketing messages. TopRank CEO Lee Odden will be presenting a track keynote at the BlogWorld & […]
Speaking Event: #FusionMex welcomes Optimize to Belgium
May’s Fusion Marketing Conference marks TopRank Online Marketing CEO Lee Odden’s second trip to Europe in less than one month! The opportunity to offer Internet marketing insight internationally and nationally has widened our reach to meet with and educate a much broader audience. Lee has been to present two keynotes at this years conference. If you’re […]
When Did Content, Social Media & SEO Become A Trend? Try 2008
I was looking at the videos of a few recent interviews about Optimize that I’ve done and came across this video shot in 2007 and posted in 2008 of me speaking (pre-goatee!) at a High Rankings workshop in Minneapolis. The topic of my presentation? “How to UnGoogle Your Search Engine Marketing”. The focus for the […]
Speaking Event: #IonSearch welcomes Optimize to the UK
Located in the West Yorkshire Urban Area of the United Kingdom, Leeds is at the very heart of the financial and cultural district. Leeds will prove to be a great stop on Lee Odden’s international speaking tour. On April 18, 2012 Lee Odden the author of “Optimize” will be presenting a holistic approach to optimization […]
Speaking Event: MN AMA Gets Optimized!
This week the Minnesota American Marketing Association had a dose of “Optimize” with a presentation covering an optimized and socialized framework for content marketing. I added slides to support some of the opening stories in Optimize including the discussion I had with Maile Ohye about “optimizing” my speaking skills and another about sourcing NYC attraction […]