In this edition of Optimize Pulse: Lee Odden sits down with Wordtracker Academy for a content marketing interview; Odden is one of “ten people you must know” when defining your content strategy; Optimize is reviewed and more.
Optimize Nominated for Business Book Award in Marketing
Voting is underway in the Small Business Trends annual Book Awards. Optimize has been nominated in the Marketing category.
To cast your vote for Lee Odden’s Optimize, click here. Participants may vote daily and sign up for email reminders.
Optimize Author Lee Odden Interview from Wordtracker Academy
Blogger Gareth Davies from Wordtracker published his interview with Lee Odden last week, showcasing content creation tips, marketing advice and more from the Optimize author. Davies had attended Odden’s Creative Content Marketing: Winning Hearts, Minds & Wallets session at SES London in February and had a chance to sit and chat with Odden at the event.
“Great content isn’t really great until it gets found, consumed and shared. Smart marketers need to think about how customers like to consume content. What do consumers want and what media do they like to use? If you can address this, it’s possible to fine-tune online activity to produce content that can motivate customers and get them to take action. For Lee it’s about looking at ways you can take a leadership position in the market and mix this with customer empathy,” Davies wrote. He wrapped up his interview with 10 Ways to Produce Killer Content, based on Odden’s teachings.
Content Marketing Experience: “Lee Odden One of Ten People You Must Know When Defining a Content Strategy”
Content Marketing Experience’s JP DeClerck compiled a list of the ten people you absolutely must know when defining a content strategy. Of Lee Odden, he wrote, “I have been preaching a holistic approach in marketing and in the use of content for years. I’m glad Lee Odden took it much further and wrote Optimize, urging people to have an integrated and buyer-centric approach of SEO, social and content.”
On the creation of the list, DeClerck said, “Note that a content strategy is not the same as a content marketing strategy and that I went a little bit back in history for this list. As we should know by now, content marketing is not new and content has been a crucial part of marketing forever. Simply put: without content there is no good website, email, social interaction, advertising, search engine marketing, customer service etc.” We couldn’t agree more!
Marketing Professional Melanie Simons Reviews Optimize: “Towards an Optimized State of Mind”
“The strength of the book is in the emphasis it places on the importance of content as the basis of search. Odden explains that in order to attract, engage and inspire customers to buy, marketers must understand how customers like to discover, consume and act on information – at all stages of the buying process. He advocates strongly for “knowing thy customers” and developing “customer personas,” explains marketing communications professional Melanie Simons, in her Optimize review.
The verdict? Simons wrote, “…the book is full of gold nuggets of information. I would recommend it and will return to it again to uncover more of those nuggets.”
Lee Odden to Lead B2B Social Media Machine Session at SES New York; Sneak Preview Published at Search Engine Watch
Tuesday March 25 at 10:30am, just as SES New York gets into full swing, Optimize author Lee Odden will lead a session featuring speakers Jasmine Sandler from Agent-cy and Adriel Sanchez from SAP. The trio will discuss successful tactics and strategy in B2B social. Sandler prepared a “sneak peek” for readers at SearchEngineWatch.com.
Touching on just one of the topics sure to come up, Sandler promises, “The topic of content planning has been at the forefront of every B2B marketer’s mind since blogging blew up. Our team will share how you can content plan to drive real business results. Further, the session will show how you can align your teams as resources to support content creation, distribution, sharing, and management.”
Creative Content Marketing: Winning Hearts, Minds & Wallets Coming to New York
Fans of Optimize will want to make Lee Odden’s solo session at 9:30am on Thursday, March 28th, at SES New York. In a recent post on the Online Marketing Blog, Odden offers up 3 Big Reasons to go 360 Degrees with Your Online Marketing in 2013, previewing a few of the insights he’ll share with attendees in New York. According to Odden, “Today’s online marketing draws us in many directions and with the ever changing landscape of search, social media and technology, the demands on marketers to view their world from 360 degrees is more important now than ever.”
Odden will present his proven content marketing strategy, with tactics for implementation, so attendees can identify the challenges and opportunities facing brands, in light of the intersection of social media, SEO and content marketing. He will cite real-world examples from major brands across the United States, in order to demonstrate the effect of the modern-day consumer mentality on social, local, agency and brand marketers. Participants will come away with a framework to incorporate mobile, social, SEO and content marketing in order to better meet the needs of the connected consumer.
Optimize Community
Thank you to fans who have shared their love for – and thoughts on – Optimize on Twitter and around the web this week!
“Optimizing with coffee and sun…” photo by @Axel_Bxl
Have you spotted Optimize in the wild? Share your sighting in the comments and it just may make the next edition of our virtual book tour!