In this edition of Optimize Pulse: Optimize author Lee Odden will give several presentations throughout April, including headlining MIMA’s The Future of Content event; Odden speaks in a creative content marketing webinar April 12th; and the Traacker Influencer Marketing blog features a Lee Odden interview. Plus, get Odden’s Creative Content Marketing presentation from SES New York.
MIMA Future of Content: Lee Odden to Headline
Lee Odden will speak to the Future of Content in an hour long presentation in Minneapolis, hosted by the Minnesota Interactive Marketing Association. Join MIMA and local eLegend Lee Odden on Wednesday, April 17 at 5:30 at Solera for a conversation about what content really means, how content teams are structured and what technology and consumer trends are emerging.
Optimize Interview at Traacker Influencer Marketing Blog
Traacker blogger Evy Wilkins featured Optimize author Lee Odden in the latest edition of The Influencers, a blog series on the top influencers in digital marketing. Odden was selected for the piece based on his incredibly engaged following and respected voice in both content marketing and SEO, Wilkins explained, noting that “His down-to-earth advice is always a breath of fresh, pragmatic, implementable air.”
Optimize Author Lee Odden Featured Speaker at Social Media Marketing World April 7th
Sunday April 7th in San Diego, Optimize author Lee Odden appears at Social Media Marketing World as a featured speaker on blogging and content marketing. Odden is part of an all-star lineup of online marketing thought leaders including Guy Kawasaki, Chris Brogan and Mari Smith. This three-day event is hosted by the popular social blog, Social Media Examiner and welcomes over 1,000 attendees for intensive training and networking with the best in the business.
Odden will reveal a powerful yet simple 3-step process for developing blog content that attracts the right readers, engages them and inspires them to take action. Attendees will leave with ideas to help move readers to subscribe, interact, request more information or become customers.
Get Better Results with Creative Content Marketing Webinar April 12th
Optimize author Lee Odden shares his creative content marketing expertise and a practical framework for creative and efficient content creation that leverages a mix of evergreen, repurposed, curated and co-created content that attracts, engages and converts new business. This webinar, hosted by BrightTalk at 7:00am April 12th, 2013, is currently accepting new registrants.
How 50 Million Connected Devices Will Impact the Future of Marketing
Michael Brenner, VP of Global Marketing for SAP, shared his recent interview with Optimize author Lee Odden on the future of marketing. “I think there will always be ways to create valuable content and experiences for customers without buying advertising, but the rules of that game are changing fast and more agencies are being forced by necessity to enter the search and social media advertising game,” Odden said in response to a question on the greatest challenges facing digital marketers today. “This challenge can be overcome, but for many digital marketing agencies that have relied on SEO and organic social media, it can be a difficult transition.” See the full interview at B2BMarketingInsider.
Odden Presents Creative Content Marketing: Winning Hearts, Minds & Wallets at SES New York
Last week, I had the pleasure of attending SES New York, one of the largest digital marketing conferences in the US. Optimize author and TopRank Online Marketing CEO Lee Odden shared his Creative Content Marketing presentation with a room packed full of brands, agencies and consultants. The session highlights have been posted to the Online Marketing Blog and Odden generously shared his deck with attendees and his online community:
Have you spotted Optimize in the wild? Share your sighting in the comments and it just may make the next edition of our virtual book tour!