In recent weeks we’ve seen so much positive buzz from our fans, followers, and fellow Internet marketersthat it’s been hard to keep up! Thank you again to everyone who has taken the time to share a review or a photo in support of “Optimize”.
Kind Words From a Fellow Content Marketer
This complementary (and well optimized) post from Joe Pulizzi, founder of the Content Marketing Institute sheds some light on not only “Optimize” but the man behind the book, Lee Odden. In his recent Q&A discussion with Lee, Pulizzi was able to extract some useful nuggets from “Optimize” as well as Lee’s holistic approach to online marketing.
Read: Optimizing Social, Search and Content: A Q&A with Lee Odden
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Veteran Marketer Ann Handley Breaks It Down with Lee Odden
MarketingProfs CCO Ann Handley refers to “Optimize” author Lee Odden as her “go-to expert on anything search – or SEO-related.” In a recent interview Ann asks Lee questions related to the problems that “Optimize” solves, as well as seeking advice for CMO’s and business owners on the convergence of search, social, and content. If you want to see Lee’s answer be sure to read Ann’s full interview.
Read: Search, Social Media, and Content: Lee Odden’s Optimized Approach to Marketing
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Social Media Master – Michael Brito Shows Support for “Optimize”
“Optimize” Knocks at the @FranchiseKing’s Door
Interview: Lee Odden Explains What Optimization Really Is in New Book
In this recent interview with WebProNews, Lee Odden shares insight into “Optimize” as well as his “aha” moment for optimizing beyond Search Engine Optimization to connect customers with brands.
I’m very excited for Lee!
The Franchise King®