Whether you’re blogging for marketing or creating other types of content to attract and engage customers, integrating search and social media optimization into the content development process will help companies realize results more quickly and in a meaningful way. I had the opportunity to give a new presentation on this topic at BlogWorld New York recently.
The presentation was a track keynote and attendees responded quite favorably. There is always some uncertainty with a new presentation so I was glad that it “made sense” to an audience that ran the spectrum from new social web participants to thought leaders like Tom Webster and Zena Weist.
Take a look and get the book, as they say 🙂