Answering questions after speaking at NMX
Wow, what an amazing 9 months it has been. Optimize has been getting great feedback, reviews and people are buying the book. Companies are also reaching out after reading the book with requests for me to give presentations and workshops which is great too.
Writing and marketing a book is like few other endeavors I’ve undertaken. Especially while maintaining my other “day job” responsibilities. While this blog has not been updated at all like I planned in 2012, that will be fixed in the new year.
To start, here are events where I’ll be presenting over the first 3 months of 2013 where some or all of the content includes key principles of Optimize. I’m creating new presentations every month in 2013, so if you attended a book launch or have seen me present at conferences in 2012, these will be different. While the creative, stats and examples will be different, the key Optimize principles are timeless. Optimize lays a great foundation upon which I will continue to build and share best practices.
January 6-8 NMX Las Vegas
War of Words: Myth-Busting Social, SEO & Content
This just in: “SEO is Dead”, “There is no ROI in Social Media” and many other proclamations are made in industry press and on blogs just about every week. And yet investment in social, search and content are all on the rise. Why the disconnect? From pageview journalism to egomaniacal SEO superstar wannabe’s, sweeping generalizations and out of context observations have created a number of myths about these highly effective online marketing channels.
This presentation will identify and bust the most common myths about SEO, Social Media and Content Marketing plus provide attendees with examples of how an integrated approach will win the battle and the war for more customers, better engagement and online marketing success.
Takeaways:
– Distinguish fact from fiction about social, SEO and Content Marketing
– Discover a model for integration that gets results
– See examples of modern social, SEO & content in action
Here’s a liveblog of this presentation including the full presentation embedded via Slideshare.
January 30, Charlotte, NC (Private Corporate Event)
Workshop on Building Thought Leadership Through Social Media & Content
February 13 Webinar – Target Market Magazine
Social Media 2013: What Sites Are Most Important to Marketers This Year and How
February 18-23, SES – London, UK
Creative Content Marketing – Winning Hearts, Minds and Wallets (UK Version)
Investments in content marketing are on the rise, but few companies have fully realised what the best practices are for creating high quality content over a long period of time. Developing ideas for effective marketing can be a challenge and this session will help delegates to:
– Develop a framework for creative and efficient content creation
– Find resources and ideas where others cannot
– Leverage a mix of evergreen, repurposed, curated and co-created content for better marketing results
– Apply SEO and social media optimization principles to amplify content reach and engagement
Also moderating, “Content Driven SEO on A Shoestring” and “Integrated Marketing: What Does That Really Mean?”.
Feb 21st, Webinar – Marketwire
Optimizing PR for a Content Marketing World
Feb 25-26 Salt Lake City, UT (Private Corporate Event)
Two Day Workshop: Developing Online Marketing Roadmap and Strategy
March 25-28, SES – New York, NY
Creative Content Marketing – Winning Hearts, Minds and Wallets (US Version)
Investments in content marketing are on the rise, but few companies have fully realised what the best practices are for creating high quality content over a long period of time. Developing ideas for effective marketing can be a challenge and this session will help delegates to:
– Develop a framework for creative and efficient content creation
– Find resources and ideas where others cannot
– Leverage a mix of evergreen, repurposed, curated and co-created content for better marketing results
– Apply SEO and social media optimization principles to amplify content reach and engagement
For speaking inquiries that are Optimize – focused or about integrated online marketing and PR topics, please email: lee at toprankmarketing dot com