Mark Waxma of PRSA Interviews Optimize Author Lee Odden Martin Waxman from PRSA recorded an interview with Optimize author Lee Odden at this years PRSA annual conference. If you’re in Public Relations, Marketing, Customer Service, or Recruiting the advice Odden provides on the content marketing trilogy in this audio broadcast is a must listen. Listen […]
Optimize Pulse: Joe Pulizzi, Ann Handley, and Michael Brito “get” Optimize
In recent weeks we’ve seen so much positive buzz from our fans, followers, and fellow Internet marketersthat it’s been hard to keep up! Thank you again to everyone who has taken the time to share a review or a photo in support of “Optimize”. Kind Words From a Fellow Content Marketer This complementary (and well […]