I had the pleasure of doing a webinar with David Alston of Radian6 – Salesforce.com and we talked about a strategic and customer centric approach to content marketing strategy and optimization. I’ve included the embedded presentation below fo those who would like another look.
Webinar: Optimized Content Marketing Strategy
View more presentations from TopRank Marketing
Feel free to contact me about speaking at your event. lee at toprank dot org
Trine Nebel says
Thanks for a really good webinar which I follow from Denmark – my time 7 in the evening. Unfortunately my question under the webinar did’nt reached you, so thats why I write you here :o)
I would ask you, whether you think that the strategy you presented us, can be used for political communication as well? Imagine a local politician with no big budget. Would she be able to benefit from implementing a content marketing strategy?
I Denmark I teach in rhetoric, speechswriting, strategic communication and social media, and I am writing a book in danish about ‘doing good on social media – building your credibility’. Thats why I ask!
And then for something completely different … : o)
I love the widget you have about the book on the blog, what is the name of the widget, then I’ll search for it to my own blog!
Many greetings from Trine.
Hi Trine, anyone who is trying to reach and connect with a specific audience would benefit from a content marketing strategy. Understanding how an intended audience discovers, consumes and interacts with content would increase it’s effectiveness.
We are using the Genesis platform for this blog.